One of the biggest problems facing our planet is that of plastic pollution and the growing crisis our climate is under. Plastic is everywhere, from the deserts to the oceans and even in the uninhabited Arctic in the form of microplastic.
Latest research suggest that each and every one of us consumes the same amount of plastic as credit cards in the from of microplastics every week as our food and water is continually being contaminated by microscopic plastic particles.
To combat this, Coca-Cola, not necessarily seen as the most eco-friendly brand, is launching a new paper board technology that it intends to replace all plastic wraps in European markets. The company plan to phase out the packaging by the end of 2021.it out entirely by the end of 2021. Studies suggest that out of all the waste found throughout the world, products made by Coca-Cola are the most common.
In a shocking statistic, over 320 million tons of plastic were produced worldwide in 2016 with this number set to double by 2034. What’s more, almost 8 million microscopic pieces of plastic find their way into our oceans every day! Coca-Cola products are a huge culprit, thus the company has developed an innovative and effective solution to reduce the amount of plastic they’re polluting our world with.
KeelClip, the paper technology they have developed, aims to replace all the plastic wrapping on their multi-can packs.
Similar innovations have been developed by alcoholic companies but this is a first for the non-alcohol ready-to-drink (NARTD) industry. The innovation is the result a shared ambition between Coca‑Cola and its main bottling partners, Coca‑Cola European Partners, and Coca‑Cola HBC.
Coca-Cola’s goal is to completely eliminate plastic wrap in all of its European markets by using KeelClips for its multipacks. The transition to an eco-friendly future will potentially save 2,000 tons of plastic and 3,000 tons of CO2 every year.
Marcel Martin, Group Supply Chain Director, Coca-Cola HBC said:
“KeelClip™ is our latest investment in innovative, sustainable packaging solutions. Alongside the four water brands we introduced this year in 100% recycled PET bottles, the increased use of recycled PET, and continued lightweighting across the portfolio, KeelClip™ is another demonstration of our commitment to delivering our World Without Waste goals.”
Joe Franses, Vice President, Sustainability at Coca-Cola European Partners, said:
“Innovation is a key principle of our sustainable packaging work and the application of this fully recyclable paperboard KeelClip™, which comprises a top board that the cans clip into and a central cardboard ‘keel’ – similar to a ship’s keel – that stabilizes the pack, is another example of how we are delivering on our commitment to remove all unnecessary and hard to recycle single-use plastic from our products.”
Steve Gould, Graphic Packaging International’s New Product Development and Marketing Director, Beverage Division, Europe said:
“The KeelClip™ technology is effective for can multi-packs of various diameters and heights. This means that we can provide a safe, effective package with no need for secondary plastic.
When businesses such as Coca-Cola HBC and Coca-Cola European Partners invest in these technologies, we can really make a difference to the way we package goods and drive the industry to continue to change too.”
We hope that more companies will follow the trend and develop their own eco-friendly initiatives like this! It’s the only way things will change, if multi-national corporations starting responsibility for their actions. There needs to be far more of this conscious approach to reducing plastic pollution, or else the planet is in big trouble.