For the first time in almost 100 years, hemp is LEGAL to grow in the United States!

Clothing manufacturer Levi’s are helping to boost the reputation of the powerful plant by using it to make their iconic denim jeans.

Hemp is considered to be one of the most versatile plants in the world. Pound for pound, it produces just over double the fiber as cotton and used far less water and pesticides in production. Hemp also removes harmful toxins from the soil and replaces them with quality nutrients so the land stays fertile.

Hemp has actually been illegal to grow in the United States for over 80 years due to its familial link to marijuana,

Fortunately for all of us, and for the sake of the planet, Congress have finally passed The Hemp Farming Act. The act is allowing American clothing manufacturers a sustainable, cheaper, local source of hemp fiber.

Many onlookers see the move by Levi Strauss as a publicity stunt to show how sustainable they are. They will be offering jeans made directly from of 30% hemp and 70% cotton. 100% hemp would be pinnacle, but this is at least a great start.

Levi’s had some worries about how their customers, who have grown accustomed to the texture of cotton, would take to hemp. The plant does have the label of being quite rough or rigid, often like linen.

To combat this, Levi’s have devised a way to “cottonize” the feel of it.

The company said in a press release:

“We partnered with fiber technology specialists to create a ‘cottonization’ process that softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton,”

New Frontier, a leading cannabis analytics firm has predicted that by 2020, the national hemp industry will have reached $5.7 billion.

This is obviously fantastic news for the environment. Hemp really is a wonder crop and yields more than double the amount of fiber as cotton per acre. It also uses a tenth of the amount of water, and far fewer harmful chemicals.

Hemp can literally heal our soil by removing harmful toxins from it!

Hemp is also a lot more durable than cotton. Clothing and other textiles made from hemp last a lot longer and need to be replaced less often, reducing waste and trash that ends up in landfills.

So the question is, would you wear a pair? I know I would!