Imagine if advertisers were forced to be realistic?
Advertising dominates every part of our daily lives, whether you realize it or not.
Experts estimate the average person sees around 5,000 adverts per day, there is no doubt a couple on the very page you are looking at right now.
The world of advertising is a strange one, the goalposts are moved when selling product and companies seemingly get away with telling highly altered versions of the truth, brushing the side of lies on many occasions.
Before doctors realized how bad smoking is for your health, cigarettes were advertised everywhere, different brands competing against each other to become the most ‘glamorous’ brand, selling you a life that would eventually end up killing you.
Fast food advertising today is not all that different. The obesity epidemic is real and it is killing millions of people across the globe each year.
It is impossible to walk down the high street without being bombarded by messages of ‘fast’ ‘cheap’ food, we are encouraged to eat at every spare moment we have, with new products being showcased all the time.
At no point in these adverts does it tell you that eating a McDonald’s breakfast everyday will probably see you gain a considerable amount of weight. With our lives becoming more sedentary, there has actually never been less of a need for such calorific food, but this is the food that is presented as the norm. When was the last time you saw an advert for salad?
The following adverts are examples of what modern advertising would look like if companies were forced to be honest about what really goes on behind the shiny image we are presented with.
Take at look at the images below and tell us what you think:
McDonald’s food is obviously not the healthiest choice to begin with… you all remember how Morgan Spurlock decided to eat just McDonald’s for a whole month! The guy’s cholesterol and fat levels got dangerously high and he gained over 24 pounds. Spurlock also began to feel depressed, had crazy mood swings and little energy.
Kellogg’s advertise their cereals and foods as good for your hearth but this isn’t quite the truth. The company had to recall items in 2018 because they contained traces of Glyphosate, a carcinogenic chemical. The company is also linked to a scandal involving their palm oil provider, Wilmar International. They were found to be using 8-14-year-old children as slave labor with some serious human trafficking allegations.
KFC has been found to use unethical farming practices in the production of its food. Videos often surface that show the abuse and torture of animals. Animal rights groups often heavily criticize them.
For an innovative company, Apple does not do so well at providing basic human rights to its overseas workers. Foxconn, a Chinese multinational electronics company makes Apple’s products and have an appalling reputation due to their employment of child labor and systematic abuse of workers.
This company is responsible for some pretty horrific crimes such as unethical experimentation on children. This all took place between the 1940s and 1950s at the Walter E. Fernald State School for mentally challenged children. Crazy!
Bayer and Monsanto
Well what is left to say about Bayer and Monsanto? Probably two of the biggest murderers and most narcissistic companies you can imagine. As well as the constant allegations of human rights abuse, the power duo released products containing uncontrolled levels of dangerous chemicals that lead to Hodgkin’s lymphoma, leukemia and other cancers. Not to mention their role in environmental destruction causing worldwide health issues.
Nestle are yet another household name that has had human rights abuse allegations upheld in court. They advertised their milk as being just as good as a mother’s breast milk back in the 70’s leading to a huge swathe of newborn deaths. The CEO of Nestle also went on camera stating that “water should not be a human right”.
What on earth is wrong with these companies?